about samba
about samba
The World's Leading Media Intelligence Company
We built the data. Then we built on it.
Empowering human
creativity through
data precision and
AI-driven intelligence.
Samba started in 2008 with software for smart TVs. Nearly two decades later, we own first-party TV and web data for 1.5 billion people and power measurement and targeting for the world’s largest advertisers, publishers, and platforms.
Streaming Shows
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linear TV Networks
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TV Ad Creatives
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Contextualized Web Pages
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Our story
Built from the ground up since 2008.
Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence.
Our story
Built from the ground up since 2008.
Explore how Samba grew from a bold idea into the global leader in AI-driven media intelligence.
Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph.
2026
Acquires Semasio. Now the only provider owning both TV and web first-party data.
2024
AI technology launched for brand logo detection on TV.
2023
Disney and Havas Media deals signed.
2022
Crosses $100M revenue. Global expansion.
2020
Adopted by Google, Twitter, The Trade Desk, Catalina.
2019
Inc Magazine fastest-growing companies. Kantar Millward Brown partnership.
2017
Full attribution suite launches (Broadcast Conversion Rate, Verified Tune-in Rate).
2014
First cross-screen ad solution tied to real-time TV context (formerly Sync and Retarget).
2013
Mark Cuban, August Capital, Gary Lauder lead first VC round at CES.
2012
Patented ACR technology launches (formerly Content ID).
2011
Samba formed with vision of software for smart TVs.
2008
Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph.
2026
Acquires Semasio. Now the only provider owning both TV and web first-party data.
2024
AI technology launched for brand logo detection on TV.
2023
Disney and Havas Media deals signed.
2022
Crosses $100M revenue. Global expansion.
2020
Adopted by Google, Twitter, The Trade Desk, Catalina.
2019
Inc Magazine fastest-growing companies. Kantar Millward Brown partnership.
2017
Full attribution suite launches (Broadcast Conversion Rate, Verified Tune-in Rate).
2014
First cross-screen ad solution tied to real-time TV context (formerly Sync and Retarget).
2013
Mark Cuban, August Capital, Gary Lauder lead first VC round at CES.
2012
Patented ACR technology launches (formerly Content ID).
2011
Samba formed with vision of software for smart TVs.
2008
Samba TV becomes Samba. Media intelligence, powered by the Knowledge Graph.
2026
Acquires Semasio. Now the only provider owning both TV and web first-party data.
2024
AI technology launched for brand logo detection on TV.
2023
Disney and Havas Media deals signed.
2022
Crosses $100M revenue. Global expansion.
2020
Adopted by Google, Twitter, The Trade Desk, Catalina.
2019
Inc Magazine fastest-growing companies. Kantar Millward Brown partnership.
2017
Full attribution suite launches (Broadcast Conversion Rate, Verified Tune-in Rate).
2014
First cross-screen ad solution tied to real-time TV context (formerly Sync and Retarget).
2013
Mark Cuban, August Capital, Gary Lauder lead first VC round at CES.
2012
Patented ACR technology launches (formerly Content ID).
2011
Samba formed with vision of software for smart TVs.
2008
Brands that trust Samba.
Customers including the vast majority of top global brands, as well as every platform and publisher you need
Founder-Led. Future-Focused.
Meet the experienced leaders guiding Samba's vision and strategy.
Ashwin Navin
Chief Executive Officer
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Alvir Navin
Chief Operating Officer
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Jaya Aswani
Senior Vice President, Engineering
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Aden Zaman
Chief Commercial Officer
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Kelly Barrett
Senior Vice President, Product Management
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Copyright © 2026 Samba
All Rights Reserved
Copyright © 2026 Samba
All Rights Reserved
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Copyright © 2025 Samba. All Rights Reserved