See What Audiences Actually Do
Samba connects deterministic signals across linear, streaming, web, and third-party data to show what audiences actually do. Our Knowledge Graph maps real behavior across 1.5 billion people, millions of smart TVs, and billions of web pages. Not demographics. Decisions.
SAMBA AI
It Starts with Samba AI
Every frame. Every page. Every media type. Samba AI runs 24/7, building a continuously updated catalog of all available media.
100% opted-in
1.5B User IDs Globally
83% US household reach
SAMBA ID
Identity, resolved.
Samba ID resolves the relationship between people, devices, and households using first-party, deterministic data from 24+ smart TV brands and web-based consent signals.
Every ID enriched with demographics, location, and behavior. Every connection verified, not modeled.
SAMBA KNOWLEDGE GRAPH
Observe. Know. Predict.
The Samba Knowledge Graph combines AI and ID into a single intelligence layer. It connects what people watch, browse, and engage with to build a real-time understanding of behavior, from demographics and interests to purchase intent. Not a data warehouse. A decision engine.
From signals to outcomes.
Step 01
Ingest
Samba AI processes first-party data from streaming, linear TV, and the open web in real time. Every frame, every page, and every ad creative cataloged into structured, queryable intelligence.
Step 02
Resolve
Samba ID connects every signal to verified people, devices, and households. Deterministic identity from 24+ smart TV brands and web consent signals, not probabilistic matching.
Step 03
Activate
Samba Analytics delivers cross-platform measurement. Samba Audiences delivers precision targeting. Both powered by the Knowledge Graph.
INDEPENDENCE
One audience. Every screen.
We don’t own media. We don’t sell ads. Your audiences work everywhere, across devices, platforms, and publishers, with one consistent definition. Not a different one for every walled garden.
Devices
tv
Mobile
Tablet
Laptop
Desktop
game console
Formats
Ctv
olv
social
web
app
native
Across all publishers & platforms
