Audiences
Audiences Built from
What People Actually Do.
First-party data spanning TV viewership and web behavior. Segments built on real actions, not declared interests, panels, or third-party guesswork. Find, target, and activate across every screen.
Find, target, and engage the right audiences across every screen in real-time, with precision, speed, and confidence.
UNIFIED INTELLIGENCE
The only provider that owns both TV and web data.
Samba captures actual TV viewership from millions of smart TVs and pairs it with real web behavior from billions of pages. The result: non-obvious correlations between what people watch and what they do online. Connections nobody else can see.
FLEXIBLE TARGETING
Build it your way.
Always-on or custom. Behavioral or contextual. TV + web, TV-only, or web-only. Every segment includes a precision-to-scale control so you see exactly what you're trading off. You set the parameters. You make the call.
CONTEXTUAL + BEHAVIORAL
Precision without compromise.
Contextual targeting for privacy-safe environments without IDs. Behavioral intelligence for identifying in-market consumers, competitive viewers, and interest-based segments using real viewership and web data.
EFFICIENT REACH
The right people.
Not just more people.
First-party data connects audiences cross-platform for optimal frequency and true incremental reach. Stop overexposing the same households. Start reaching the ones your other channels miss. One deduplicated view across every screen and publisher.
USE CASES
What Samba Audiences solve for.
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CONTINUOUS OPTIMIZATION
Audiences that learn.
Real-time data refreshes keep your targeting current. Performance signals feed back into segment definitions automatically, so your audiences sharpen with every campaign.
