Platforms
Integrate Samba.
Upgrade your platform.
Your platform is only as good as the data feeding it. Samba provides the first-party signals, identity graph, and AI infrastructure that makes your product more valuable. Independent, privacy-compliant, built for integration.
What platforms need.
Your targeting data is someone else’s.
First-party data from direct, opted-in relationships. Not going away when third-party signals do.
Your audience profiles are thin.
A knowledge graph with 1.5B people. TV viewership, web behavior, demographics, and purchase intent in one queryable graph.
AI without good inputs is just noise.
Samba AI catalogs all available media content into structured metadata your platform’s AI can use.
Improve your products
Integrate Samba’s data and identity to strengthen your ecosystem and deliver more to your customers.
Why Platforms Choose Samba
Enhance your product offering with industry-leading solutions
Improve your product.
First-party data, integrated directly into your stack.
Massive Scale.
1.5B people. Not a segment. A foundation.
Structured AI.
Every page, every frame, every media type. Your platform gets intelligence, not raw data.
Privacy Forward.
100% consumer opt-in. GDPR and CCPA compliant. No PII sharing. Built for where regulation is going.
Incorporating Samba’s rich insights directly into our Planner tool streamlines omnichannel media buys for our clients. We can now identify opportunities for incremental reach, frequency, and GRPs to optimize both linear and digital TV buying.
Brian Stempeck — Chief Strategy Officer
