Analytics
Know What Happened.
See What's Next.
Samba unifies streaming, linear TV, web, and third-party signals into one independent, cross-screen view. Deduplicated reach, frequency, and performance from first-party data, reported while campaigns are still running.
THE ADVANTAGE
Built different. Measured better.
No Walls.
Full Picture.
Samba measures across streaming, linear, and the web. One independent source of truth for reach, frequency, and performance.
Deeper Data.
Sharper Insights.
Break performance down by age, gender, DMA, platform, creative, device, line item, or tactic. See what’s working at whatever level of detail matters.
Agent-Ready, Analytics.
Campaign insights surface automatically. AI agents identify performance patterns and trigger audience updates based on what the data shows, turning reports into real-time action.
TRUE REACH & FREQUENCY
One Deduplicated View.
See exactly how your campaign lands across CTV, digital, and linear. Deduplicated at the household and person level. Every impression counted once, attributed correctly, tied to outcomes.
Entertainment Outcomes
Did they watch?
Samba connects ad exposure to what audiences actually did next. Did tune-in increase? Did they watch the show after seeing the campaign? Real connections between creative, media, and behavior.
DIGITAL Outcomes
Measure actions, not impressions.
Track online conversions, product purchases, and downstream actions. Connect ad exposure to business outcomes.
Samba offers us a scale solution at a campaign level where we can now get deduplicated reach and frequency at a campaign level across endpoints like streaming and linear - which, frankly, hasn't happened up to this point.
Lisa Valentino — EVP of Client Solutions and Addressable Enablement for Disney Ad Sales