The Global Leader in AI-Driven Media Intelligence
See what audiences actually do. Reach them across every screen.
Signals from millions of smart TVs and billions of web pages. Browse trending TV, ads, topics, and consumer behavior globally.
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Our Products
Products designed to turn media signals into market advantage.
Samba Analytics
Know What Happened.
See What’s Next.
Samba unifies streaming, linear, web, and third-party signals into one independent, cross-screen view. Deduplicated reach, frequency, and performance from first-party data, reported while campaigns are still running.
Samba Audiences
Audiences Built from What People Actually Watch and Do.
Samba is the only provider with first-party data spanning TV viewership and web behavior. Audience segments built on real actions, not declared interests, panels, or third-party guesswork. Find, target, and activate across every screen.
Media Intelligence You Can Act On
Explore real-time intelligence and original research drawn from Samba’s data.
Every Signal Has a Story. These Are Theirs.
