Advertisers
Better data in.
Better decisions out.
Every measurement provider models. The difference is what you model from. Samba owns first-party TV and web data from millions of smart TVs, resolved to the largest independent knowledge graph in the industry. That deterministic foundation means every model, audience, and measurement starts closer to the truth.
What’s broken. How we fix it.
Your audience data starts small and scales loose.
Millions of smart TVs. Billions of web pages. A deterministic foundation that makes every extension tighter.
You’re overexposing some audiences and missing the rest.
True cross-platform deduplication. Accurate reach and frequency at the household and person level.
Walled gardens keep you locked in.
One audience, every platform, no walls. Build once, activate anywhere.
Your measurement and targeting don’t talk to each other.
A closed loop from measurement to activation. Insights flow directly into audience updates and campaign optimization without waiting for manual handoffs.
Maximize your brand, minimize your waste
Agencies and Brands can reach the right audiences, optimize spend in real time, prove the impact of every impression and stay ahead of competitors with confidence across every screen.
WHY ADVERTISERS CHOOSE SAMBA
Four things nobody else offers at once.
One data set. Period.
Measurement and audience data from the same source. What you learn and what you act on are the same thing.
First-party data at scale.
The only provider that owns both TV and web data. 1.5B people. Deterministic foundation.
Independent, not captive.
No media. No ads. Measurement and targeting without conflicts of interest.
Agent-ready platform.
The measurement-to-activation loop runs continuously. AI agents surface what’s working and push optimized segments to DSPs in real time.
When your niche audiences’ viewing behaviors are ever-changing, so does your strategy in reaching them. The whole Mars Fishcare team wanted to zig while their competitors zagged. Samba’s proprietary tech stack, industry knowledge, and strategic approach improved both individual market campaigns and our overall Mars Fishcare KPIs.
Karyn Cook — Global Marketing & Consumer Affairs Director
