Introducing the New Interface for Samba TV Audiences

As we close out 2022, advertisers are finalizing strategies and getting ready to execute their plans for 2023. For some advertisers, this includes adjusting to seasonal audience behaviors and rituals around New Year’s resolutions, fitness and weight loss goals, and other lifestyle milestones. Advertisers may also be preparing for upcoming tentpole events such as the Super Bowl, Valentine’s Day, and the Oscars. 

When adjusting to these seasonal changes, it is key for programmatic advertisers to have comprehensive data and nimble tools for engaging target audiences. This includes tools that address arduous advertising processes, such as the implementation of PMP campaigns which can take several days. 

To help, we just released a new interface for Samba TV Audiences! The new self-service interface has all of Samba TV’s syndicated audiences for the U.S., and no login is required. It enables advertisers to:

• Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments

• Implement omniscreen campaigns in a few minutes on your preferred DSP or platform

• Get 24/7 access to an easy-to-use, self-service interface with frequently refreshed audience data

Trying to find cord-cutters, sports enthusiasts, or video gamers in 2023? Check out the interface at samba.tv/audiences to find your target audience, or contact us here for more details.

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